Arp Hansen Hotel Group
‘Steel House’, a luxury hostel in central Copenhagen operated by Denmark’s largest hotel group, Arp Hansen. The hostel is aimed at the budget traveller and has a mixture of 4 and 6 bed ensuite dorms alongside ensuite double rooms, prices for one night starts at £15.
The key difference from other budget market competitors is that Steel House has the facilities of a 4 star hotel including bar, lounge, swimming pool, gym, workspace and cinema.
Alongside designing the interiors we also developed the brand identity the application and design of the signs to the facade and collateral, the interior wayfining and room numbering system and the application of this to the various architectural finishses and also the large format brand language wall papers for the gym, swimming pool and games rooms.