Arp Hansen Hotel Group
‘Steel House’, a luxury hostel in central Copenhagen operated by Denmark’s largest hotel group, Arp Hansen. The hostel is aimed at the budget traveller and has a mixture of 4 and 6 bed ensuite dorms alongside ensuite double rooms, prices for one night starts at £15.
The key difference from other budget market competitors is that Steel House has the facilities of a 4 star hotel including bar, lounge, swimming pool, gym, workspace and cinema.
We were responsible for the interior design of of all public areas (2000sqm) creating the brand identity and all the graphic communication. The hostel is located in the iconic Danske Metal Workers Union building on Nyropsgade and the brand name relates to the buildings Cor-Ten rusted steel construction. We were able to strip the interior of the building to reveal its concrete frame which, along side the exposed services and concrete and oak floors creates a strong industrial vernacular to link all of the zones.